Following the successful introduction of the BMW i3 to the DriveNow fleets in Germany, the UK and the USA, the next major step is being taken with the commissioning of 400 BMW i3 in Copenhagen on September 3rd 2015. What is new here is an all-electric fleet which is also interconnected with public transport. The future-oriented business model stands for even more targeted orientation of individual mobility towards the needs of people in metropolitan regions.
For BMW i, car sharing using electric vehicles is an important step in opening up convenient initial access to electric mobility to the public at large, in order to reduce traffic and emissions in cities and to make a contribution there towards better quality of life.
The Danish branch of the British Arriva PLC, with a share of 50 per cent is the largest bus operator in Copenhagen. BMW does not believe that they are rivals to Arriva, but rather co-operating to improve the standard of public transport in a way that is more custom-oriented and sustainable.
The BMW i3 ideally fulfills the requirements of this major project. Besides being designed as an emission-free electric car, it is also the world’s first automobile offering “intermodal routing”, i.e. the incorporation of public transport services into the navigation system’s route guidance in the car.
