Darren Cox, the Nissan Motorsport Global Manager, insisted on the fact that the arrival of Nissan in the top category after a 16-year absence to take on such renowned manufacturers in the Le Mans 24 Hours, a worldwide showcase for motor sport and cutting-edge technologies, is the apex of their marketing strategy. We are talking 1,000 horsepower, hybrid front wheel drive and a V6 3-litre engine technology from the Japanese car maker.
Nissan, which made its Le Mans 24-Hours comeback this year, particularly appreciates the scope and the open-ended spirit of the regulations, which enable manufacturers to enter very different types of racing cars. And the new Nissan LM GTR unveiled in a very spectacular manner at the last Super Bowl falls into this category! In terms of marketing Nissan also has a very different approach and takes full advantage of the platform provided by Le Mans 24 Hours.
