Did you know that Hyundai has a luxury sedan to rival the best from Europe and Japan. This is the Genesis sedan. The early Genesis sedan was introduced and this groundbreaking model won the prestigious North American Car of the Year accolade at its introduction in 2009.
This all new 2015 Genesis represents a bold step forward for Hyundai, continuing to build upon its successful strategy of marketing its premium models under the Hyundai brand umbrella, rather than a costly separate luxury brand sales channel. The new Genesis is incredibly well-equipped in every configuration, offering even more content than the first-generation Genesis. This additional content includes a generous suite of standard safety and convenience features, unsurpassed in its class.
FLUIDIC SCULPTURE 2.0
Since its 2009 debut on the Sonata sedan, Hyundai’s Fluidic Sculpture design philosophy has been continually enhanced and refined, progressively influencing every model in the Hyundai line-up. The all-new Genesis will be the first Hyundai to embody Fluidic Sculpture 2.0, the second-generation of this convention-shattering design theme.
Fluidic Sculpture 2.0 encapsulates a trio of main design elements: fluid aesthetics, the modern Hyundai look, and a premium ambience. Fluidic forms are still present but with a more refined and precise presentation. This latest design philosophy is adaptable to a wider range of vehicle types and sizes, from CUVs to premium-luxury flagships. The all-new Sonata sedan, to debut later this year, will also clearly manifest the Fluidic Sculpture 2.0 design philosophy.
EXTERIOR DESIGN
The 2015 Hyundai Genesis expresses a truly modern design through distinctive exterior styling with a sleek, upscale appearance. Evoking a premium feel, the design cues display a new Hyundai family aesthetic: simple and harmonious design with refined fluidic elements. The design features the modern Hyundai look, with a striking hexagonal front grille as a key geometric element, a dynamic crease accent running along the flanks of the car, and a dynamic rear design. Design surfaces convey a kinetic elegance, relying more on voluminous body sections than surface details to create dramatic forms. Proportions demonstrate a long dash-to-axle length, longer wheelbase and shorter overhangs than its predecessor. These proportions clearly convey the performance rear-drive configuration beneath the sheetmetal.
The single-frame 3D-hexagonal grille ensures the front end of the all-new Genesis is not only striking, depicted in semi-gloss chrome, but also encompasses available HID headlamps, LED indicators and fog lamps. In profile, the Genesis daylight opening is more expressive, with fluid lines and blended surfaces, a sleek C-pillar helping to emphasize the sporty styling. The rear of the all-new Genesis benefits from a sculptural aesthetic with jeweled, full-LED taillamps.
INTERIOR DESIGN
The cabin layout of all-new Genesis has been designed to benefit all occupants with a spacious, comfortable ambience. The simplification of the switchgear and instrument panel ensures an intuitive layout and open feel. This user-centric design has sought to connect the various interior parts effectively, particularly the center stack with the console, upper-instrument panel and B-pillar with the headliner. Genesis displays ultra-precise fit and finish, with ergonomic seat design and a generous, natural feel. Particular design attention has been paid to the storage of practical items such as mobile electronics of all shapes and sizes, along with the flexibility of the cup holders.
Total interior volume is an impressive 123.0 cubic feet, an advantage over key competitors. As part of this spacious interior design, the Genesis provides best-in-class front headroom and rear shoulder room.
Hyundai interior design principles – safety, intuitiveness and simplicity – guided the Genesis design team in redesigning all primary controls to deliver maximum ease of use. The steering wheel design and grip has been improved and onboard switchgear was redesigned; a number of switches previously found on the center console of the original Genesis were relocated and reshaped on the Genesis. Further ergonomic improvements to ensure ease of reach and control have been meticulously evaluated and executed using a specially-designed laboratory tool created to measure occupant operational force for ergonomics.
A new design pattern has been introduced to decrease relative interior reflections and brighten dashboard surfaces, while high-grade materials such as genuine aluminum and matte-finish wood are available. Cohesion between the center fascia and audio controls has been ensured through a streamlined design, making the two separate sections appear as one. To ensure a luxurious feel, Genesis was intensely scrutinized for its use of materials, with extensive analysis of the relationship of different materials, their texture and color coordination.
Driver and passenger posture are optimized using enhanced seat pad density, improved seat support technologies, such as adjustable driver’s seat power bolsters and seat cushion extension. Genesis seats offer 12-way power front seats, including 4-way power lumbar, heated front seats with available ventilation, as well as available heated rear seats. Seat materials and stitching quality have been enhanced with the introduction of double, rather than single stitching. The redesigned driver’s seat incorporates new functionality, with an available new air-pressure pump and controller valve, providing seatback bolster adjustment through individual air-cells located in the seat. With a total operating time under 8-seconds, the Genesis benefits from both a faster activation process and greater range of adjustment than many competitive rivals.
New interior-focused features for Genesis include available manual rear side sunshades for enhanced occupant comfort. Genesis passengers are also sure to appreciate the enhanced perspective of their surroundings via the new available panoramic sunroof.
