Hyundai Motor Company is celebrating its presence at the 11th Seoul Motor Show today (Thursday) with the world premiere of an all-new design concept, the ‘Enduro’ lifestyle urban crossover utility vehicle (CUV), as well as new models making their first appearance in Korea.
The newcomers include the plug-in hybrid Sonata sedan, the RM15 (Racing Midship 2015) high-performance coupe concept, the All-new Tucson compact SUV, the All-new Sonata line-up and two commercial vehicles – the Mighty and the Solati.
Hyundai Motor has two stands at the Seoul Motor Show: for its passenger cars in Pavilion 2, and for its commercial vehicles in Pavilion 1.
Global debut for Enduro CUV concept
The name ‘Enduro’ is derived from ‘Endurance.’ Also, Enduro visually combines SUV look with rally motorcycle which compete in the world’s toughest rally events. The Enduro is designed as the perfect partner for individuals living in the modern city with energetic, athletic lifestyles. By combining robust forms with bold styling, Enduro releases a sense of adventure and freedom for driver and passengers.
Enduro is ‘The Professional Gear’ for drivers wanting to escape from the ordinary. It features a new interpretation of Hyundai’s design signature hexagonal front grille, now with a lower center of gravity creating a sense of stability. An aluminum aero blade connects the front fender to the grille, giving the Enduro a look of self-confidence.
Seen in profile, Enduro has the look of a crossover vehicle, with raised ground clearance, SUV-style fender cladding and a dark grey garnish to the lower parts of the car, which appear robust and protective, while expressing mobility and agility. The C-pillars are fitted with a unique aerodynamic air-blade to reduce drag and the side-skirts incorporate step bars for easier loading / unloading of the roof rack.
Inside Enduro, the cabin is styled with the same enthusiasm and passion as the exterior. The Hyundai Advanced Design Team worked to create an emotional concept that expresses sensuality and dynamism, through organically interacting lines which generate an intensity that coexists with toughness and sophistication.
The styling of the dashboard and center console feature the eye-catching combination of horizontal and vertical elements, which express sportiness, toughness and endurance. The Enduro’s cabin seems to wrap around the driver’s seat in a manner that creates a dynamic atmosphere, while underscoring the solidity of the vehicle’s structure. Facing the driver, the instrument cluster concentrates a multitude of information in an integrated display that minimizes distraction through its driver-centric design.
Small details of the interior are exploited to reinforce the Enduro’s sporty and upbeat image. Visual elements reminiscent of sports equipment are applied to those cabin components and surfaces which occupants touch. The steering wheel design features the spoke and handle molding of a road bike and the door handles have a lightweight cowl image of an off-road bike. The design of the trunk turns it into a durable, flexible space, with versatile drawer-style compartments that can safely accommodate a broad range of lifestyle sports equipment.
