Kia Debuts Optima at New York Auto Show
Five years ago Kia Motors America debuted the re-designed Optima at the New York International Auto Show and introduced a game-changing midsize sedan that catalyzed the brand’s design-led transformation.
History was repeated when the all-new 2016 Optima, a symbol of the Kia brand’s maturation through continuous refinement and obsessive attention to detail, made its debut here today. An instant hit with consumers looking for a fresh alternative to an otherwise staid segment, the Optima has been KMA’s top-selling vehicle for three consecutive years, and the all-new model is poised to continue that success.
Conceived under the watchful eye of Peter Schreyer, with modern and instantly recognizable design cues, the Optima maintains its athletic identity but rides on a chassis that is longer, wider and stiffer for improved ride and handling and a more spacious cabin. The all-new Optima’s roomier, more luxurious cabin features an impressive level of craftsmanship. Pricing will be announced closer to the vehicle’s launch date.
