Toyota Motors announced yesterday that it has entered into a sponsorship agreement with the International Olympic Committee to become part of The Olympic Partner program. The agreement runs through to the end of 2024 in the mobility category, which includes vehicles, mobility services and mobility solutions.
The announcement was marked by a ceremony in Tokyo, attended by IOC President Thomas Bach, IOC Marketing Commission Chairman Tsunekazu Takeda, The Tokyo Organising Committee of Olympic and Paralympic Games President Yoshiro Mori, Toyota President Akio Toyoda and other Toyota and IOC dignitaries. Toyota’s relationship with the Olympic Games and the Olympic Movement is effective immediately, with Toyota granted sponsorship rights in Japan through 2016. Toyota’s rights will extend globally beginning 2017.
The product categories covered by the Toyota sponsorship are: vehicles (including passenger cars, urban mobility vehicles and commercial vehicles), mobility services (including vehicle and road safety and transportation support systems and services) and certain transportation and mobility support products.
The news comes ahead of reports that Toyota has maintained its spot as the number 1 global car manufacturer. An accomplishment, that the company has fought long and hard to preserve.
