The global light vehicle sales are expected to cross 90 million units with substantial growth in the US and Europe. This will balance the slowdown in the emerging markets. Ridesharing, intelligent mobility and big data analytics are key trends that will influence the market in 2015. This briefing analyses emerging market trends and makes bold predictions for 2015.
The boom will be driven by falling fuel prices and ageing vehicles. The average age of cars on the road crosses 13 years in the US and 10 years in Europe.
“OEMs such as Fiat, Renault, Jaguar, and Porsche have been aiming key vehicle models at women. Smaller city cars started the trend but traditionally ‘male’ categories such as luxury and SUV are following. The top 10 OEMs will launch 4 to 5 vehicle models aimed specifically at women by the end of 2015,” notes Frost & Sullivan Senior Partner, Sarwant Singh.
According to one of the chief analysts who worked on this new global study, 2015 will be the year of fuel cells. “Toyota will lead the way with the launch of the Mirai and the sharing of 5,600 hydrogen patents,” notes Frost & Sullivan Analyst, Shwetha Surender.
