Hyundai Motor Company’s brand value continues to climb, reaching a new high as the 40th most valued global brand on Interbrand’s 15th annual 100 Best Global Brands Report. This year Hyundai’s brand value rose to $10.4 billion, a 16 percent increase. Since 2005, Hyundai has steadily increased its position on Interbrand’s list and now sits seventh among the top 14 automakers.
“We’re implementing a wide variety of brand-related activities that aren’t simply focused on increasing sales, but are aimed at becoming a brand that our customers genuinely love,” said Won Hong Cho, Hyundai Motor’s Chief Marketing Officer. “We will continue to invest in our brand, by providing Hyundai Motor’s unique premium experience in all aspects of the customer’s journey with our brand.”
In addition to the company’s focus on delivering high-value vehicles that offer the latest technology and safety features at a competitive price point, Hyundai also has aligned itself with some of the world’s leading events like the 2014 FIFA World Cup and World Rally Championships.
“Hyundai is one of the fastest growing automotive brands, in terms of both volume and brand value. At the heart of Hyundai’s growth is its strategy to differentiate and increase relevance by creating customized products,” Interbrand said in a statement. “Hyundai’s unique convenience features, from heated steering wheels and blind spot detection to lane departure warnings and smart cruise control, are now available across a broader range of vehicles to enhance the driving experience and customer satisfaction.”
