Maserati continues its global expansion strategy and reports that sales in the South East Asia and Pacific region have almost tripled in the first half of 2014, achieving 214% growth over last year’s result. In fact, the result of the first six months of 2014 exceeds the overall sales of 2013.
All countries of the region are growing in double and triple digits. The trident brand reports its highest sales in South Korea with over 700 percent growth since last year. Total numbers, however, remain very exclusive.
In the Malaysian market, where Maserati is represented by exclusive distributor NAZA Italia Sdn Bhd, the brand also recorded impressive numbers, growing by 144% in the first six months of 2014 compared to the same period last year. The increase in sales has been largely attributed to the introduction of the new Maserati Quattroporte as well as Maserati’s new sports executive sedan, the Ghibli.
In order to continue to contribute to domestic andregional growth, NAZA Italia Sdn Bhd is planning to invest in its domestic facilities in Malaysia. The company plans an extensive showroom update in order to enhance the experience of existing and future customers of the Italian marque. This update will be in line with Maserati’s global corporate identity and feature a dedicated delivery area, merchandising area and configuration area that will display the extensive array of customisable options including interior and exterior options.
Aftersales facilities such as the workshop and customer lounge will also be enhanced to further improve the company’s level of customer service in light of Maserati’s growing sales in Malaysia.
