UMW Toyota was delighted over their 3rd consecutive Gold Award in the Automotive Category at the recent 2014 Putra Brand Awards. The winners are determined by an online poll of 6,000 consumers nationwide which is the largest consumer research sampling of its kind in the country and it is endorsed by the Government and supported by industry players ranging from ad agencies to media specialists.
The Association of Accredited Advertising Agents Malaysia introduced the Putra Brand Awards in 2010 as an extension of Malaysia’s Most Valuable Brands (MMVB) programme. While MMVB determines the best brands by financial valuation, the Putra Brand Awards winners are selected based on consumer preferences.
