Subaru will aim to increase vehicle quality rather than dramatically boost sales under parent company Fuji Heavy Industries’ new mid-term management strategy. FHI’s ‘Prominence 2020’ mission statement includes its vision for Subaru as “not big in size, but a high-quality company with distinctive strengths”. To achieve this goal, the Japanese company plans to focus on “enhancing the Subaru brand” and “building a strong business structure”.
FHI plans to bolster the Subaru product line-up with a focus on SUVs, and will “continuously launch new products” over the remaining six years of the mid-term strategy. Targeting annual global sales of 1.1 million, up from around 800,000 last year, Subaru names North America its top-priority region, with Japan and China identified as “second-pillar” markets. Investment in research and development will increase 159 per cent to 250 billion yen (USD2.6 billion) over the next three years.
