Mercedes-Benz introduces the extensively updated 2014 E-Class Sedan featuring highly efficient engines, an array of new driver assistance systems and even more refined styling. No less than eleven new or optimized assistance systems from the future S-Class celebrate their world premiere in this E-Class sedan. They combine a host of comfort and safety features, referred to by Mercedes- Benz as “intelligent drive.” These groundbreaking systems include technologies that can help prevent accidents with pedestrians or vehicles crossing in front, Active Lane Keeping Assist for avoiding collisions with oncoming traffic and anti-glare continuous high-beam headlamps. All this and more ensures that Mercedes-Benz maintains its pioneering role in vehicle safety. The new E-Class also takes a major step forward in terms of efficiency, thanks to the compelling features of the MY14 E-Class, delivering an accomplished combination of efficiency, intelligence and style.
By conducting such a comprehensive redevelopment of the E-Class range, Mercedes- Benz is ensuring that its customers benefit from the very latest technical advances as soon as possible. The new E-Class also comes with distinctive updates in its styling for an elegant and sporty look, as well as significantly enhanced comfort features and upscale equipment, rounded-off by an exceptional level of efficiency and everyday driving pleasure. All of this comes together to ensure that the E-Class continues to consolidate its leading position in the luxury segment.
Dr. Joachim Schmidt, Executive Vice President Sales and Marketing Mercedes- Benz Cars: “We are setting clear trends in terms of safety, design and efficiency with the new E-Class. It puts many technical innovations on the road and undoubtedly is the best E-Class ever. This also finds expression in its design and its carefully revised interior, which bring a breath of fresh air to the luxury class. The ‘E’ thus continues to hold its place at the very top of this demanding segment.”
Numerous intelligent modifications have given the E-Class a new front-end design and revised proportions. Designers applied the new Mercedes-Benz design language to reinterpret the brand’s classic design values on the existing basis. The outcome is an elegant, refined and yet sporty look.
The front end has been completely revised with new headlamps that incorporate all light functions within a single lens, while flowing light elements within the headlamps help to retain the “four-eyed” appearance that is such a distinctive E-Class signature. When it comes to light and sight, the E-Class sets the benchmark – low beam and daytime running lights both come with partial LED as standard, while full-LED headlamps are available as an option for the first time in this class.
In another first, the new E-Class is available with two different front-end designs. The Luxury version comes with the classic sedan grille with 3-louver look and star on the hood. The Sport version, on the other hand, features the sports grille with integrated star, forming a visual link to the brand’s high performance sports car models.
The hood and front bumper have also been completely redesigned. With its flowing lines, the hood offers a smooth, sleek expression of the new design language. The bumper has new, contemporary styling with an aerofoil shape along its lower edge for an even more distinctively sporting character. Sport models receive an even more confident front design, using the AMG styling package that features larger air intakes and a distinct aluminium trim line along the entire lower rim of the front bumper.
Visit a Mercedes Benz showroom today for a test drive that will have you wanting a new E-Class in your garage as soon as possible. For more information visit www.mercedes-benz.com.my or visit their facebook page at www.facebook/MercedesBenzMalaysia
