BMW Motorsport put on a spectacular show as it launched the programme for the 2014 season in front of employees at BMW Plant Munich and fans at BMW Welt. One week ahead of the opening DTM race of the season in Hockenheim, BMW Motorsport used the event to present all eight BMW M4 DTMs and their drivers to the public. Employees and fans were also treated to appearances by the BMW Z4 GT3 and the new BMW M235i Racing. The highlight of the day was undoubtedly the driving displays, put on by the BMW drivers in front of an enthusiastic crowd. Martin Tomczyk completed a number of demo laps in the BMW M4 DTM, much to the delight of the fans, while Dirk Werner demonstrated the power of the BMW Z4 GT3. Andy Priaulx and BMW Junior, Alexander Mies, put their foot down in the BMW M235i Racing.
“It is fantastic to see so many fans at our 2014 BMW Motorsport Launch,” said BMW Motorsport Director Jens Marquardt. “We were delighted by the positive response from the fans when we staged this event for the first time last year. I got the impression there were even more fans this time than there were last year. That pleases us greatly, as the fans are a key part of our motorsport activities.”
The programme kicked off in the morning at the BMW plant, where thousands of BMW employees enjoyed the opportunity to meet the BMW racing cars and their drivers in person. The BMW M4 DTM, BMW Z4 GT3, BMW M235i Racing and the BMW M4 Coupé DTM Safety Car completed their first laps of the day in the grounds of the plant.
