The all-new Mazda3, the latest popular car has just been awarded a ‘Red Dot Award: Product Design 2014’ in Germany. The design-oriented Red Dot recognition for the new Mazda3 which just got launched in Malaysia, echoes the ongoing and widespread acclaim for the motion-inspired KODO-Soul of Motion design theme featured on the Japanese carmaker’s new generation of models.
The all-new Mazda3’s superb design innovation, functionality and ergonomics were among the decisive factors for the 40-strong jury of independent design experts when deciding on recipients of a 2014 Red Dot Award. The all-new hatchback follows the path of the Mazda6, another KODO model, which won the same prize last year.
KODO embodies the Mazda brand’s vitality and is thus a perfect match for the company’s convention-defying SKYACTIV technology – the basis for uncompromisingly efficient and fun-to-drive vehicles. All three KODO production models (the Mazda CX-5 compact SUV, Mazda6 and all-new Mazda3) have been honoured for their designs on several occasions.
