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Toyota Has 6 Million Hybrid Customers & Growing

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The progress of Toyota’s hybrid power technology has reached another landmark with cumulative global sales of Toyota hybrid vehicles reaching 6.072 million units at the end of December. Notably the latest million-milestone has been reached in the fastest time yet, just nine months since the figure moved past five million.

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Toyota recognises that its cleaner, efficient technologies can only truly make a positive impact if they are widely used, hence its on-going efforts to encourage the mass-market take-up of its hybrid vehicles.
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As of this month, Toyota Motor Corporation sells 24 hybrid passenger car models and one plug-in hybrid in approximately 80 countries and regions around the world. In the UK, home to production of the hybrid versions of Auris and Auris Touring Sports, the range extends to 10 Toyota and Lexus hybrids, plus Prius Plug-in.

Within the next two years, Toyota will launch 15 new hybrids. It will continue to develop its product range and the number of markets where its hybrid models are available.

Toyota calculates that, as of 31 December 2013, Toyota hybrid vehicles have reduced the amount of CO2 entering the atmosphere – believed to be a cause of global warming – by approximately 41 million tonnes, compared to the impact the same number of equivalent petrol-powered vehicles would have. On the same basis, it also estimates its hybrids have saved around 15,000 million litres of petrol.

Toyota entered hybrid vehicle production in August 1997 with the launch in Japan of the Coast Hybrid EV bus, followed in December by the first generation Prius, the world’s first mass-produced hybrid car. Since then Toyota’s hybrids have enjoyed increasing support from customers around the world.

Toyota’s hybrid system is designed as a core technology that can be used in different forms to create environmentally efficient vehicles for different customer requirements. The company will continue to work to raise performance, reduce costs and expand its product line-up – including the introduction of environmentally efficient non-hybrid vehicles.

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Toyota hybrid vehicle sales – all brands
Year     Global     Europe     UK
1997     0.3     –     –
1998     17.6     –     –
1999     15.2     –     –
2000     19.0     0.7     0.184
2001     36.9     2.3     0.622
2002     41.3     0.8     0.291
2003     53.2     0.8     0.370
2004     134.6     8.1     1.595
2005     234.9     23.3     5.279
2006     312.5     36.0     8.343
2007     429.4     48.9     13.195
2008     429.7     48.9     12.809
2009     530.1     54.7     11.190
2010     690.1     70.1     16.432
2011     628.9     82.8     17.545
2012     1,219.0     106.8     19.905
2013     1,279.4     153.0     24.649
TOTAL     6,072.9     646.6     132.409

(1 = 1,000 units)

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Cumulative sales of Toyota hybrid passenger vehicles
Model     Global     Europe     UK
Prius     3,166.6     268.6     63.244*
Prius α/Prius v/Prius +     405.1     21.7     1.937
Aqua/Prius c     633.6     –     –
Camry Hybrid     418.7     –     –
Alphard Hybrid     446.7     –     –
Auris Hybrid     128.0     124.2     17.303**
Yaris Hybrid     75.4     73.4     8.521
Avalon Hybrid     17.2     –     –
Highlander Hybrid/Kluger Hybrid     138.3     –     –
Vellfire Hybrid     17.1     –     –
Sai     71.0     –     –
Estima Hybrid     105.0     –     –
Crown Hybrid     77.9     –     –
Harrier Hybrid     23.7     –     –
Crown Mild Hybrid     77.9     –     –
Crown Majesta     3.0     –     –
Corolla Axio Hybrid     8.7     –     –
Corolla Fielder Hybrid     21.3     –     –
Lexus LS 600h     35.3     4.3     0.609
Lexus GS 450h/300h     38.7     12.4     3.163
Lexus RX 400h/450h     288.6     86.0     22.565
Lexus HS 250h     61.6     –     –
Lexus CT 200h     169.0     41.3     13.1161
Lexus ES 300h     47.0     0.2     –
Lexus IS 300h     16.7     5.9     1.751

(1 = 1,000 units) * Including Prius Plug-in; ** including Auris Hybrid Touring Sports.c

Daniel Sherman Fernandez
Daniel Sherman Fernandez
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