Lamborghini plans to start building the Urus SUV in three years, the brand’s first model in the segment since the LM002 or Rambo Lambo of the 1990s. “The expectation” is to introduce the SUV in 2017, Lamborghini CEO Stephan Winkelmann said last Monday in an interview at the Detroit auto show. “The luxury SUV market is poised to continue to grow,” he said.
Lamborghini discontinued the LM002 SUV, popularly known as the Rambo Lambo, in 1993 after a failed effort to make military vehicles. In 2012, the carmaker unveiled a prototype of the Urus, when Winkelmann predicted the model could generate 3,000 deliveries a year. The carmaker plans to start deliveries of the new Huracan sports car, which replaces the Gallardo as the entry into the brand’s lineup, in the second half of this year, Winkelmann said. The CEO said supercar market conditions in 2014 would involve “light and shadow,” with North American demand probably growing and European sales stable or showing a “slight decline.”
