PROTON has introduced the latest model under its Super Value (SV) variant, the Proton Persona SV. Powered by the PROTON’s 1.6 litre Campro IAFM engine, the Persona SV is available in manual and automatic transmissions and priced from RM44,938 (Peninsular Malaysia). The Persona SV is also fitted with 15″ Alloy Wheel, 1-din radio with CD player, power steering and side mirror with built-in LED indicator light.Passenger safety is always a priority for PROTON, and the Persona SV comes with dual airbags with seatbelt pre-tensioner, Anti-Lock Braking System (ABS) and Electronic Brakeforce Distribution (EBD), as well as rear disc brakes.
| Variant | Peninsular Malaysia | East Malaysia | ||
| Solid | Metallic | Solid | Metallic | |
| Persona SV MT | RM44,938 | RM45,388 | RM46,938 | RM47,388 |
| Persona SV AT | RM47,938 | RM48,388 | RM49,938 | RM50,388 |
