The MAXXIS 4X4 Club was incepted in May 2012 for the sole purpose of creating brand awareness of MAXXIS Tyres in Malaysia. Kian Hon Tyres Sdn Bhd, is the OFFICIAL distributor of MAXXIS Tyres in Malaysia.
Tyre performance testing under local extreme terrains and conditions were carried out to further showcase the strength and performance of MAXXIS tyres to the ever growing 4×4 market in Malaysia.
MAXXIS 4×4 Club vehicles are strongly synergized with unique sponsorship and endorsements from various international & Malaysian brands as part of product testing and brand endorsement.
Brands such as PIAA Japan, ARB Australia, NRG USA, Redline Oil USA, Come-Up Winch Taiwan, McGard Wheel Nuts USA, Arospeed Malaysia, SuperPro Bushes Australia, ARAD Tan Chong Malaysia, Heyco Tools Germany , JTC Parts Taiwan, ORE Malaysia, 4WD Equipment Malaysia, Automotive Synergy, TJM Products, ISAW on-board cameras and etc.
This further projects the high level of professionalism, commitment and integrity of the MAXXIS 4×4 Club Malaysia and its dedicated crew to off road adventure.
MAXXIS 4×4 Club’s popularity grew from strength to strength and within a short span of 10 months, of intense marketing and branding exposure over social media, magazines and events, the club was approached by a popular travelogue production house for Astro AEC Channel to assist, train and provide support for an off road travelogue series called “BIG BAG Go Cuti Malaysia” where we successfully took a mildly prepared 4×4 vehicle driven by three celebrity hosts with no off road 4×4 experience in 4wd to an extreme off road location.
The entire production shoot was a great success.
MAXXIS 4×4 Club will continue to test and bring about the best performance in MAXXIS tyres and high quality aftermarket performance parts for Malaysians as we strongly believe in pushing our commitment to perform “Beyond Boundaries”.
