Dr. Ulrich Bez, Aston Martin CEO strongly believes that Lagonda brand will soon be brought to life, not as a luxury sedan but as a SUV. (pictured below is the Lagonda sedan).
Aston Martin did earlier revive the Lagonda in 2009 as a concept vehicle along with an SUV based on the Mercedes-Benz ML. Under the hood of the SUV was a 6.0 liter V12 engine. Bit it was scrapped a year later. Well, with Lamborghini, Maserati and Bentley working on SUV’s, Aston Martin now thinks it could steal a big piece of this growing pie.