Infiniti is gearing up to take on the Germans with a performance division of its business. With the Infiniti brand managers and engineers hell-bent on differentiating itself from its rivals and emphasizing its emotional appeal, the performance car business is going to be on the immediate agenda, but timing of when still remains unconfirmed. Infiniti’s managing director for Asia and Oceania, Allen Lu, recently confirmed to attending media that Infiniti’s performance sub-performance brand, which will be just like Mercedes-Benz’s ‘AMG’ and BMW’s ‘M’ division, is on its way.
