Shell Malaysia launched a promotion earlier this month that introduced eight exclusive characters in the iconic Japanese anime series, Doraemon. The promotion which was initially scheduled to end on 30th September, will now end on 31stAugust as the collectibles have been sold out due to the high demand.
At the launch earlier this month, Shell also announced a ‘Swap-Meet’ event at the Exclusive Shell Doraemon Event to be held in September where customers can swap their collectibles with other fans to complete their set of eight. The event has been pushed forward to late August.
“We are thrilled that the promotion has resonated so well with our customers and truly did not expect this amazing response. We put customer satisfaction above all at Shell, and we endeavour to continue providing our customers with the best of convenience and variety through our products and services,” said Christine Liew, Head of Retail Marketing, Malaysia, Singapore, Hong Kong and Brunei.
The Exclusive Shell Doraemon Event will feature the swap meets and treat fans to a fun Doraemon experience via his Dokodemo door and a Dorayaki stall, featuring Doraemon’s favourite food. Other activities include a colouring and a time-based puzzle competition.
The events will be held at these locations
| Dates | Locations |
| 24th August 2013 | Perak, Pulau Pinang |
| 25th August 2013 | Wilayah P, Selangor |
| 31st August 2013 | Negeri Sembilan, Johor |
| 1st September 2013 | Selangor, Melaka, Pahang |
Commenting further on the promotion, Liew said,” We are confident that the Swap-Meets will encourage Malaysians to get together over the Doraemon phenomenon and have a great time exchanging their collectibles.”
Shell Malaysia also announced effective 1st September; customers will receive 20 BonusLink points in place of the puzzle with any Select Promotion purchase until 30 September 2013. For more information on Shell and this promotion, please visit www.shell.com.my
