PROTON has launched its first 3S Centre in Bandar Seri Begawan in Brunei Darussalam. And in conjunction with the grand opening, the Malaysian automotive manufacturer also presented the Satria Neo R3 to the Brunei market.
The Gadong 3S Centre and the Satria Neo R3 was officially launched by Her Excellency, Puan Yang Terutama Puan Haznah Md Hisham, the Acting High Commissioner of Malaysia to Brunei Darussalam, who was accompanied by PROTON Holdings Berhad Deputy Chief Executive Officer, Dato’ Lukman bin Ibrahim and Mr. Simon Gelan, Managing Director of United Motors Sdn Bhd, the sole distributor of Proton cars in Brunei.
Conveniently located at the heart of Brunei’s major business centre of Gadong, the 1,179 sq metre establishment is able to showcase a maximum of nine cars, and service up to 11 cars at any one time.
In recent months, PROTON has been aggressive in introducing the Prevé to its overseas markets. In October it introduced the model to the Australian market during the Australia International Motorshow 2012 and very recently in November, the Prevé was launched in Thailand at the 2012 Thailand International Motor Expo in Bangkok. Brunei is the third international market for the Prevé, with fourteen Proton models having already entered the Sultanate preceding the Prevé. Adding to this – the Gadong 3S Centre, and the arrival of the Satria Neo R3 marks PROTON’s commitment to Brunei as one of its key markets.
In conjunction with the launch of the new 3S Centre, PROTON also unveiled the Satria Neo R3 to the Brunei market, its first international launch since the car was launched in Malaysia in November 2012. The Satria Neo R3 is an extension of PROTON’s most iconic model, the Satria Neo CPS that has now been enhanced with an improved overall styling for a fresher and clearly more distinctive sporty style.
