Citroen and Peugeot have suffered for years because car buyers have trouble distinguishing one brand from the other. Citroen CEO Frederic Banzet says his brand will address that problem by using its DS line to capture premium customers and its C-line to win over buyers who want an “optimized cost-to-function ratio.” That means they will accept a less powerful engine if they get a more advanced infotainment system.
Citroen wants revised C-line to complement near-premium DS cars
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Daniel Sherman Fernandez
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