Subaru To Bring More Dramatic Designs

Selling cars based on performance and reliability is no longer sufficiecnt. Ou need looks also. Subaru has woken up to this and so its design are going to be livened up to compete head on. Looking like something from a science fiction movie, the new Viziv Concept is the way to go for the Japanese automaker. Design elements from this very front end will likely make their way onto the performance concept they promised us for next week’s New York Auto Show. Subaru’s global design chief Osamu Namba described their current design language as being too tame, so the angular headlights are probably going to be the ones being adopted. From here out, we want people to look at the headlamps and think ‘Ah, Subaru,” Namba said in an interview. He wants to give all future Subarus a more technological appearance and they definitely need it as the competition gets more exciting looking.