Audi Is Europe’s No. 1 Premium Brand

Audi was Europe’s top-selling premium brand in 2012. The VW Group subsidiary increased sales 4% to 704,219 units. BMW was No. 2 in Europe with flat sales at 641,083 vehicles while Mercedes-Benz ranked third as sales declined 1% to 586,631. Audi’s success helped it pass volume carmakers Citroen and Fiat to finish last year at Europe’s 6th biggest brand overall. In worldwide sales, Audi trailed BMW 1.54 million to 1.45 million. Mercedes was third at 1.32 million.
Europe leaders
2012 top sellers, % change from 2011
1. VW Golf 441,641 -10.6 2. Ford Fiesta 326,503 -12.6 3. VW Polo 303,696 -18.2 4. Opel/Vauxhall Corsa 281,875 -14.0 5. Renault Clio 259,624 -14.6 6. Ford Focus 259,353 -16.0 7. Opel/Vauxhall Astra 249,943 -18.2 8. Nissan Qashqai 218,755 0.8 9. Renault Megane 207,699 -17.4 10. VW Passat 207,273 -15.5
Source: JATO Dynamics