PERODUA with a brand value of RM2.83 billion has maintained its 11th position for the 3rd consecutive time in the Malaysia’s 30 Most Valuable Brands (MMBV) 2012 Awards held in Kuala Lumpur on 16 Oct. PERODUA, the only car manufacturer to make it to the MMVB 2012 list, saw its brand value rose by 7.2% to RM2.83 billion from the RM2.64 billion brand value in 2009.
PERODUA Executive Director Encik Zainal Abidin Ahmad received the award from the guest of honour Deputy Minister of International Trade and Industry Dato’ Mukhriz Tun Mahathir at the MMVB 2012 Gala Night held on 16 Oct. Thirty of Malaysia’s most prestigious brands among others from the banking, media, consumer goods and telecommunications sectors, vied for the top ranking based on brand valuation in the 4th edition of MMVB. Unlike other awards, MMVB is an independent evaluation of all companies uniformly based on financial analysis, brand analysis, and brand strength.
The MMVB was organised by the Association of Accredited Advertising Agents Malaysia (4As) with Media Prima Bhd as co-presenters. Interbrand, one of the world’s leading brand consultancies specialising in brand analytics, brand engagement, and financial performance, undertook the valuation of local companies that are public-listed on the Malaysian Stock Exchange.
MMVB measures the financial value of brands originating from Malaysia, which are owned by public-listed companies. These brands have a noteworthy impact on Malaysia’s economy and growth.
The 10 components used to evaluate the brand strength are clarity, commitment, protection, responsiveness, authenticity, relevance, differentiation, consistency, presence and understanding. Among the components that have accounted for major shifts in branding in recent years are corporate social responsibility, proliferation of social media, role of design, audience fragmentation, and increased pressure on return on investment (ROI).
