Nissan Motor Thailand (NMT) last year (2011) October launched the all-new Nissan Almera. With this latest addition to its line-up, NMT was the first automaker to introduce a sedan under the Thai government’s eco-car program. When will we get this program for Malaysians to enjoy? The success achieved by the Nissan March as the first hatchback eco-car, NMT is aiming at being the leader of Thailand’s eco-car segment. The Nissan Almera is the first model under NMT’s new mid-term business plan, “NMT Power Up 2016″, which was announced in July 2011. “The ASEAN region is one of the keys to Nissan’s future success. In particular, Thailand is a very important market and strategic base for the region,” said Toshiyuki Shiga, Chief Operating Officer of Nissan Motor Co., Ltd., at the launch event. “Our commitment to Thailand is further demonstrated by the launch of our innovative and exciting Nissan Almera,” Shiga added.
With a stylish exterior and spacious interior compared to other sub-compact cars in the market, top-class comfort and convenience, and the use of Nissan’s eco-friendly PURE DRIVE technology, the all-new Nissan Almera is designed to provide a more complete driving experience for their customers whilst still returning a class leading 20km per liter fuel efficiency. This model was developed under Thailand’s eco-car program that was initiated by the Thai Ministry of Industry’s Board of Investment and meets all the requirements necessary to receive the “eco-car” designation.
Only today in Pavilion shopping mall Malaysia the localised Nissan Almera was shown to thousands of shoppers with no firm pricing announced. More information to come soon.
