Hyundai’s phenomenal growth and sales records these past few years has not made them complacent. Even having outpaced most of its rivals, Hyundai continues to invest on its design and to give its brand a luxurious feel and its cars a more focused drive. One of its strategies is to send off a group of its dealers to find out first-hand just what makes premium service brands successful. Hyundai then seeks to apply this type of pampering to its cars and its services. It wants to totally eradicate its reputation of producing low-quality vehicles which came from the early eighties.
When Hyundai began producing cars about 40 years ago, it had to borrow designs and engines as well as suspension and transmission technology. Hyundai is now outperforming the market even during the economic crisis that had hurt the auto industry. They were able to do this by producing models that are both stylish and affordable and offering value promotions.
