REPSOL Starts Blending Their Lubricants In Malaysia With UMW

UMW Lubricant International Sdn Bhd (ULI), the official distributor of Repsol lubricants today unveiled Repsol’s locally blended products and announced their strategic business plan to penetrate into the Malaysian and regional market. Together with Repsol representatives Mr. Jose Barreiro (Repsol Lubricant Director) and Ms. Teresa Martin (Repsol Lubricant Regional Manager), the joint venture was reinforced at the “Dealers Conversion Program” held at the Concorde Hotel in Shah Alam earlier today.

UMW’s Executive Director for Engineering and Manufacturing Division, En. Megat Shahrul Azmir announced that they have identified numerous dealers which will be appointed by ULI to carry the Repsol brand name in order to make it more accessible and competitive in the Malaysian and regional market. He explained that given Repsol’s renowned quality and world champion branding, they have been approached by numerous established dealers who wish to carry the Repsol brand for sale. Such demand in-itself speaks volume of this premium international brand.
He added that a total of 300 dealers have been appointed to-date and the network is expected to expand to more than 500 outlets by the end of 2012, including in East Malaysia. He added “The blending of these oils at our plant are operationally supervised and overseen by Repsol Spain and therefore by virtue of working hand in hand, ULI can guarantee that the quality of the product is not compromised. Further with UMW’s experience in the lubricant business, we believe that we have a good platform to understand the market sentiments better in order to promote the Repsol products.”
With Repsol’s reputation in the motorsports industry and its success in continuous research and development of new lubricants with improved efficiency, UMW Lubricant International is confident that by the end of 2012, along with its many marketing initiatives, and ULI’s dedicated sales and marketing team, the Repsol brand shall be able to successfully capture at least 4% of the market share in Malaysia and secure Repsol as one of the leading lubricant brands in Malaysia.
Megat Shahrul shared that since the introduction of Repsol in the Malaysian market in June 2011, the sales has been very encouraging and with UMW’s proven marketing strategy, the growth in sales for the lubricant oil meant for passenger car vehicles, motorcycles and diesel-powered engines clearly reflects that Repsol, although a new brand, has manifested its brand presence in the country. He commented “Just like last year, the MotoGP in Sepang this October 2012 shall be an eventful year in Malaysia for Repsol given its presence in the home country. I am sure that the locals will be in full support of the Repsol-Honda team, particularly Casey Stoner, our 2011 MotoGP Champion”. Repsol currently has a large market share in Latin America, Middle East and North Africa. Mr. Jose Barreiro is convinced that the alliance with UMW Lubricant International shall support and facilitate Repsol’s international expansion plan including penetration into the Asian market.
For further details on UMW Lubricant International Sdn Bhd and Repsol products, please log on to www.repsoloil.com.my