Nissan gave birth to the Datsun brand in Japan in 1932. Now this iconic logo has been confirmed is back in business for the Nissan Motor Group and will be used to increase its sales in India, Indonesia and Russia, according to chief executive Carlos Ghosn.
To revive Datsun, Nissan will invest $400 million in Indonesia over the next two years, double it’s hiring by 2014 and triple its dealerships in the country to 90,000. Nissan will revive the Datsun brand for cars and trucks starting in 2014 for emerging markets (markets where buyers are not too tuned in to the latest automotive technology…..for sure Malaysia will be in that list soon after its launch), according to the company.
On the issue of product offerings and what to expect of the cars in Datsun brand, Ghosn said that the brand will offer green, affordable vehicles with small displacement, high local content.
Translated in simple English……. Datsun will offer cheap cheerful cars with old technology (discontinued drivetrains that have had all their costs amortized) but with fresh new looks to entice buyers who visit their Datsun showrooms.
