2,500 Ford Fiesta’s sold in Malaysia, underscoring the immediate success of the globally popular vehicle in the local market. The 2,500th Fiesta customer, Milakontisa Binti Salam, chose a ‘True Red’ color 1.6L Fiesta Sport model, saying the deciding factor for buying a Ford Fiesta was the combination of its sporty and elegant look, with safety features, fuel efficiency and powerful performance.
“The driving experience is both safe and fun, and the car delivers excellent performance. It delivers fuel efficiency on a level higher than I already expected, and after driving the Fiesta, I felt that the sound system was also of high quality,” said Ms. Salam.
The All New Fiesta has lived up to its pre-launch hype in Malaysia, having sold an impressive 350 units each month since its launch. This Fiesta’s success has helped drive Ford’s momentum this year with overall sales through the first seven months rising more than 240 percent year-over-year, and helping triple Ford’s market share. The Fiesta was also recently recognized at the ASIAN Auto’s Auto Industry Awards 2011, which singled out the Ford Fiesta 1.6L 5-door as the ‘Best Value for Money Compact Car’ award.
“We are thrilled with the encouraging response to the Fiesta – it certainly has the market buzzing,” said David Westerman, Regional Manager, Asia Pacific, Ford Export and Growth Operations. “It’s clear that Malaysian consumers appreciate the Fiesta’s best-in-class combination of smart design, safety, quality, fuel efficiency and smart technologies.”
The FORD Fiesta Sapphire XTR
Ford also used the occasion to announce the release of the limited-edition 1.6L Ford Fiesta ‘Sapphire XTR’ model – a stylish 5-door hatchback that is packed with exclusive extra features that turned out to be wildly popular. In fact, the 300 limited units of the Fiesta Sapphire XTR sold out in less than ten days during a pre-sale period, demonstrating the incredible demand for this sporty vehicle. The Ford Fiesta’s eye-catching kinetic design gives the car a distinctive appearance and appeal, and has proven to be very popular among Malaysian consumers. It has also set a new standard for small cars in safety, connectivity and fuel economy. In addition to its already class-leading package, the 1.6L Fiesta Sapphire XTR features seven airbags, a stylish body kit, leather seats, scuff plates and an iPod cable.
The ‘Sapphire’ moniker refers to its brilliant blue interior, which complements a ‘Cool White’ or ‘Aurora Blue’ exterior, helping to present a unique, rally-car feel and design. Custom stripes along the sides, rooftop and on the rear tailgate complete the sporty, rally-car image. “Smart design and intuitive technology are highly valued in the Malaysian marketplace, and savvy customers clearly appreciate the Fiesta’s distinctive design and world-class quality and connectivity,” added Westerman.
For further information and to view all popular ranges of Fiesta, please visit: www.ford.net.com.
