Tough global competition. “Trucks play a key role in most Southeast Asian markets,” Susan Docherty, GM’s vice president of international operational sales, marketing and after sales, said in a statement.
“Nowhere is this more evident than in Thailand, where trucks like the Colorado are ingrained in the local lifestyle,” she said. “Thailand was a natural place to give the public a first glimpse of our all new Colorado.” The new Colorado will compete with Ford’s new global pickup, the Ranger.
Ford will launch Ranger sales outside of North America later this year. The new Ranger is nearly the size of the F-150 and is separate from the compact Ranger pickup that is sold in North America. The compact Ranger pickup is expected to be discontinued later this year.
