Ford Motor Co. is poised to be the top U.S. auto seller in March, surpassing General Motors Co. for only the second time since 1998. Ford, which has steadily gained market share in recent years, knocking Toyota Motor Corp. from the second spot, last led the nation in sales back in February 2010.
Last year Ford surged to the top briefly as consumers deserted Toyota because of its millions of recalls and brief sales suspension and GM was still struggling as it emerged from its 2009 bankruptcy reorganization. This month, Ford is benefiting from GM ratcheting back the large sales incentives and discounts it had used to juice sales in the first two months of the year and grab market share.
