Porsche Asia Pacific new sales record for 2010

2010 has been an exciting year for Porsche Asia Pacific. Based on the year end closing figures (1 January to 31 December 2010), Porsche Asia Pacific Pte Ltd has set a new record with total sales of 2,265 vehicles. An 89% increase in comparison to 2009. Christer Ekberg, Managing Director of Porsche Asia Pacific Pte Ltd, said: “The ever-increasing demand for our cars is a clear indication that Porsche is growing in Asia, not only gaining strength from the sports car segment, especially the iconic 911, but also broadening our existence and business through the Panamera that was introduced in late 2009 as well as the new Cayenne that arrived in mid 2010.” The rising sales trend in 2010 was largely affected by the strong performance in South Korea with total sales of 705, Taiwan with 543 and Singapore with 403 vehicles. Sales in Malaysia and the Philippines have almost doubled to 143 and 145 vehicles respectively in 2010. Thailand and Vietnam are continuing to grow, contributing 79 units and 41 units to the total regional sales. Brunei, French Polynesia, Indonesia, New Caledonia and Sri Lanka comprised more than 9% of the regional sales and could develop very positively. The excellent sales figures are attributed to the new Cayenne model range. Despite a phasing-out period for the previous generation, 732 units were delivered to customers in the region. This is a 46% increase in comparison to the previous year. The Panamera also showed a powerful performance with 690 cars delivered in 2010. Despite the challenging conditions facing the sports car market worldwide, Porsche Asia Pacific has successfully shown once again that the sports car segment is growing in the region. Top of the line 911 derivates such as 911 Turbo and Turbo S contributed to a total 911 sales increase of 49% to 516 vehicles whereas the Boxster and Cayman model range totalled up to 327 vehicles, which is an increase of 43% compared to 2009.