12th JULY 2010 – 18 awards were given out to recognise the best in Malaysian automotive industry for 2010. It was a proud moment for the winners of the ASIAN AUTO – VCA Auto Awards 2010. The event was attended by more than 120 representatives from 33 car companies vying for the 18 awards up for grabs.The annual awards, which started in 2008 is the biggest automotive industry awards in Malaysia. The Asian Auto – VCA Auto Industry awards mostly focus on real value propositions of each vehicle category and the true intrinsic value of each vehicle judged, which complements the various categories available in the local price sensitive motoring market.
Welcoming the guests and media, Chief Editor of Asian Auto, Daniel Fernandez said, “This year’s judging has been an interesting experience as I am pleased to note that some formerly quiet and less popular brands had come forward with exciting products for Malaysian consumers. These brands have taken strong steps to move their ‘game’ up with better built, better quality and increased driver dynamics to take higher sales positions.”
“This change has led us to believe that there is a need now for the previously dominant players to work more closely with their business partners in order to stay relevant in the competition. This is a positive scenario as Malaysian car consumers will then have better choices of more advanced automobiles.” Fernandez added.
For the 3rd consecutive year, VCA UK is continuing its support for the Asian Auto Awards as the title sponsor of the esteemed event. VCA (http://www.vca.gov.uk/) is the designated UK Vehicle Type Approval authority. With more than 30 years experience, VCA supports the automotive industry by providing internationally recognized testing and certification for vehicles, their systems and components. Its Malaysian office in Kelana Jaya supports many key industry players in both vehicle type approval and management system certification.
LIST OF WINNERS
1. Best Performance Luxury Executive Sedan – Lexus LS Sport
2. Best Performance Luxury Compact SUV – Volvo XC60
3. Best Performance Luxury SUV – Range Rover TDV8 Vogue
4. Best Performance Luxury Sports Car – VW Scirocco
5. Best Local Assembly Compact Car – Proton Persona CPS
6. Best Local Assembly MPV – Chery Eastar 2-liter
7. Best Local Assembly Luxury Sedan – Mercedes S300
8. Best Local Assembly Executive Sedan – Mercedes E200 CGI
9. Best Local Assembly Family Car – Perodua Alza
10. Best Value For Money Pickup Truck – Nissan Navara Calibre 4×2
11. Best Value For Money SUV – Hyundai Tucson
12. Best Value For Money MPV – Honda Freed
13. Best Value For Money Sports Car –VW Golf GTI MK6
14. Best Value For Money Sports GT – Renault Laguna Coupe
15. Best Value For Money Executive Sedan – Hyundai Sonata
16. Best Value For Money Family Car – Kia Forte
17. Best Value For Money Compact Car – Mazda2
18. Best People’s Car – Peugeot 3008
Joining VCA UK as co-sponsors of the event are GARMIN, AmBank, and L’OREAL while Saujana Subang is once again supporting the event as venue sponsor. GARMIN is the global leader in satellite navigation and GPS innovation with offices in the United States, Europe and Asia. AmBank is the No.1 Car Financier in Malaysia with an extensive network of more than 3,000 car dealers nationwide.
